<p>Spontaneous eye blinking is a ubiquitous behavior in animals including humans necessary for lubricating the ocular surface and preventing dryness. Beyond this functional role, eye blinking also provides a window into an animal’s cognitive state and attention allocation. Here in a purely observational study, we investigated in 13 female Barbary macaques (<i>Macaca sylvanus</i>) the modulation of spontaneous eye blinking during two naturally occurring activities differing in their attentional demand (resting and allo-grooming) and additionally assessed the influence of social relevance of the interaction on attention allocation. Eye blink rates were significantly lower during grooming compared to resting, suggesting increased attention during this cognitively more demanding task. Dominance rank difference and affiliative relationship strength between the groomer and groomee did not additionally influence eye blink rate. Blinking was timed to coincide with ingestion events during grooming, which may serve as explicit attentional breakpoints. By systematically timing blinks with periods of decreased visual demand, macaques effectively minimized information loss during the non-visual phase of the grooming process. Our study provides insights into the regulation of spontaneous eye blinking in nonhuman animals using a non-invasive tool for the study of visual attention and cognitive load.</p>