<p>At present, participation in winter sports in China faces multi-dimensional cognitive thresholds, which are formed with both the particularity of social and cultural contexts and the complexity of practical contradictions. In view of this, this study uses text analysis to construct a model of the threshold for participation in winter sports. The study found that resource accessibility prediction and environmental facility perception are external elements, while information awareness, cultural compatibility perception and skill fit insight are internal elements. Extrinsic elements not only form the fundamental driving force of intrinsic elements, but also regulate the psychological pathways from cognitive formation to the transformation of behavioral intentions. Each factor has both independent and cumulative effects on the willingness to participate in winter sports. Boost the confidence of potential participants by lowering the cognitive threshold. Dig deep into the theoretical model of key elements of the cognitive threshold shape to provide a theoretical framework for the subsequent development of participation in winter sports.</p>