<p>Psychological entitlement (PE), characterized by individuals’ persistent belief in their superior deservingness, has gained increasing significance in consumer behavior research due to its profound impact on purchase decisions and service expectations. Despite PE being extensively discussed in psychology, little research has focused on its impact on luxury purchase intentions. Also, there is a dearth of research on the relationship between different mindsets and luxury purchase intentions. This study aims to fill this research gap by examining the relationship between PE, mindset, and luxury purchase intentions. Its proposed model includes the direct relationship between PE and luxury purchase intentions, with fixed and growth mindsets playing moderating roles. We tested the proposed model by obtaining 303 valid samples and performing data analysis using the Statistical Package for Social Sciences (SPSS). The sampling technique utilized in this study involved the distribution of a questionnaire via the Credemo online survey platform. The study revealed a positive relationship between PE and purchase intentions, illustrating how the PE mindset influences luxury product or experience consumption. Also, it was discovered that the fixed and growth mindsets as moderators also strengthen the relationship between PE and luxury consumption. This study investigated the relationship between PE, mindset, and luxury products or experience consumption and provided future research directions on PE, mindset, and luxury consumption.</p>