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<p>This study examines the differential effectiveness of video-based versus text-based anti-fraud educational interventions in improving cognitive comprehension, emotional engagement, and behavioral intentions among older adults. Using a stratified sample of 220 older adults aged 60 and above, the findings reveal that video-based materials significantly outperform text-based interventions in enhancing cognitive comprehension, emotional engagement, and behavioral intentions related to fraud prevention. Conversely, text-based materials offer more structured and detailed informational guidance, effectively heightening older adults’ awareness of financial vulnerabilities, although generating comparatively lower emotional engagement. By introducing and validating a multimodal approach that strategically integrates video and text, this research addresses a critical gap in current anti-fraud education strategies tailored to older adults’ diverse cognitive and emotional needs. The results carry substantial implications for policymakers and educators aiming to enhance older adults’ resilience to financial fraud, particularly amidst increasingly sophisticated threats such as artificial intelligence-enhanced scams.</p>

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Multimodal anti fraud education improves cognitive emotional and behavioral engagement in older adults

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年8月11日

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  • Yan-Bang Zhou,
  • Ya-Ru Bu,
  • Qing Bao,
  • Hong-Jin Zhao

摘要

This study examines the differential effectiveness of video-based versus text-based anti-fraud educational interventions in improving cognitive comprehension, emotional engagement, and behavioral intentions among older adults. Using a stratified sample of 220 older adults aged 60 and above, the findings reveal that video-based materials significantly outperform text-based interventions in enhancing cognitive comprehension, emotional engagement, and behavioral intentions related to fraud prevention. Conversely, text-based materials offer more structured and detailed informational guidance, effectively heightening older adults’ awareness of financial vulnerabilities, although generating comparatively lower emotional engagement. By introducing and validating a multimodal approach that strategically integrates video and text, this research addresses a critical gap in current anti-fraud education strategies tailored to older adults’ diverse cognitive and emotional needs. The results carry substantial implications for policymakers and educators aiming to enhance older adults’ resilience to financial fraud, particularly amidst increasingly sophisticated threats such as artificial intelligence-enhanced scams.