<p>Soundscapes are potent carriers of heritage that shape visitor behaviour. This study analyses two Chinese World Heritage sites—the Yungang Grottoes and Yongle Palace—using acoustic mapping, surveys, structural equation modelling (SEM), and grounded-theory interviews. The results reveal a four-zone gradient (noisy gateways, hushed halls, dynamic courts, and tranquil gardens) that creates a narrative arc. SEM identifies key pathways: quietness and comfort boost emotional benefits, thereby raising visitor loyalty; meanwhile, cultural eventfulness enhances the cultural-religious experience, strengthening identity and loyalty. Qualitative analysis confirms a dual mechanism where quietness activates positive emotion, while culturally emblematic sounds (such as temple bells) convert that emotion into attachment and revisit intent. These insights support a multidimensional design strategy: buffering gateway noise, curating zone-specific heritage sounds, and synchronizing cues with spatial rhythm. This approach simultaneously reduces annoyance and heightens immersion, offering a transferable blueprint for sustainable soundscape management in cultural heritage tourism.</p>

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Soundscapes as heritage value: multilevel modelling of tourist perception and satisfaction in Shanxi, China

  • Meijun Jin,
  • Zichu Chen,
  • Haoran Xu,
  • Jiayun Li,
  • Jiaqi Sun,
  • Junming Li

摘要

Soundscapes are potent carriers of heritage that shape visitor behaviour. This study analyses two Chinese World Heritage sites—the Yungang Grottoes and Yongle Palace—using acoustic mapping, surveys, structural equation modelling (SEM), and grounded-theory interviews. The results reveal a four-zone gradient (noisy gateways, hushed halls, dynamic courts, and tranquil gardens) that creates a narrative arc. SEM identifies key pathways: quietness and comfort boost emotional benefits, thereby raising visitor loyalty; meanwhile, cultural eventfulness enhances the cultural-religious experience, strengthening identity and loyalty. Qualitative analysis confirms a dual mechanism where quietness activates positive emotion, while culturally emblematic sounds (such as temple bells) convert that emotion into attachment and revisit intent. These insights support a multidimensional design strategy: buffering gateway noise, curating zone-specific heritage sounds, and synchronizing cues with spatial rhythm. This approach simultaneously reduces annoyance and heightens immersion, offering a transferable blueprint for sustainable soundscape management in cultural heritage tourism.