Scholarlink

<p>Digital technological advancements are enhancing cross-cultural communication and transforming the dissemination of culture, providing people with new ICH experiences. However, public understanding of ICH is limited and dissemination remains inadequate due to a lack of promotion. To overcome these limitations, this study proposes an AET-based model to examine the impact of digital experiences on ICH dissemination. Surveying 321 participants in Quanzhou City, China, data was analyzed using Smart-PLS and fsQCA. Findings indicate that visual and auditory experiences enhance affective responses and influence dissemination behavior, with affective responses serving as mediators and cultural identity acting as moderators. All variables are core conditions in various causal configurations for high dissemination. These highlighted the applicability of the AET-based model in ICH dissemination, confirming that the better use of digital experiences drives people’s dissemination behavior. It also offers cross-regional generalizability for ICH studies, providing new insights that promote global ICH dissemination.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Enhancing intangible cultural heritage dissemination through digital experience: an Affective Events Theory approach

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月3日

查看全文
  • Cuizhi Yi,
  • Jienong Huang,
  • Linpei Song

摘要

Digital technological advancements are enhancing cross-cultural communication and transforming the dissemination of culture, providing people with new ICH experiences. However, public understanding of ICH is limited and dissemination remains inadequate due to a lack of promotion. To overcome these limitations, this study proposes an AET-based model to examine the impact of digital experiences on ICH dissemination. Surveying 321 participants in Quanzhou City, China, data was analyzed using Smart-PLS and fsQCA. Findings indicate that visual and auditory experiences enhance affective responses and influence dissemination behavior, with affective responses serving as mediators and cultural identity acting as moderators. All variables are core conditions in various causal configurations for high dissemination. These highlighted the applicability of the AET-based model in ICH dissemination, confirming that the better use of digital experiences drives people’s dissemination behavior. It also offers cross-regional generalizability for ICH studies, providing new insights that promote global ICH dissemination.