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<p>This study aims to determine the price premium at which consumers are willing to pay (WTP) for pesticide-free brinjal and tomatoes, as well as the factors influencing WTP. The convenience sampling technique was employed to acquire primary data. The data were collected from 150 consumers by applying a Double Bounded Dichotomous Choice (DBDC) contingent valuation technique. The findings showed that the mean WTP value for brinjal was BDT. 7.08/kg and for tomato BDT. 8.97/kg. To compensate for the high nutritional value of safe vegetables, the maximum WTP value for brinjal and tomato was approximately BDT. 12.5/kg and BDT. 16.5/kg, respectively. The results also revealed that age, religion, family size, marital status, educational attainment, and income level were important factors influencing consumers’ WTP. Therefore, to develop a niche market for safe vegetables, government line departments and other stakeholders should pay more attention to consumer attitudes toward pesticide-free vegetable (PFV).</p>

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Determinants of consumers’ willingness to pay for pesticide free brinjal and tomato from the city areas of Bangladesh

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年9月22日

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  • Jerin Tasnin Mim,
  • Md. Sahed Hasan,
  • Esrat Jahan,
  • Mst. Esmat Ara Begum,
  • Mohammad Ismail Hossain

摘要

This study aims to determine the price premium at which consumers are willing to pay (WTP) for pesticide-free brinjal and tomatoes, as well as the factors influencing WTP. The convenience sampling technique was employed to acquire primary data. The data were collected from 150 consumers by applying a Double Bounded Dichotomous Choice (DBDC) contingent valuation technique. The findings showed that the mean WTP value for brinjal was BDT. 7.08/kg and for tomato BDT. 8.97/kg. To compensate for the high nutritional value of safe vegetables, the maximum WTP value for brinjal and tomato was approximately BDT. 12.5/kg and BDT. 16.5/kg, respectively. The results also revealed that age, religion, family size, marital status, educational attainment, and income level were important factors influencing consumers’ WTP. Therefore, to develop a niche market for safe vegetables, government line departments and other stakeholders should pay more attention to consumer attitudes toward pesticide-free vegetable (PFV).