Scholarlink

<p>In digital era, people encounter numerous images while using social media. This study aims to explore the impact of viewing portrait-focused social media images on users’ upward social comparison and online social anxiety. An online experiment was conducted on the Chinese internet, collecting data from volunteer participants (<i>N</i> = 479). The results indicate that portrait-focused images, compared to object-focused images, lead to higher online social anxiety among social media users. This effect is mediated by upward social comparison. Additionally, male participants scored higher than females on both upward social comparison and online social anxiety. However, moderation analysis revealed that gender differences did not significantly moderate the overall pathway. The findings provide strategies for social media platforms to alleviate online social anxiety among their users and underscore the importance of considering users’ mental well-being.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

An experimental study on the impact of social media images on users’ online social anxiety in China

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年3月24日

查看全文
  • Zhaohao Jia

摘要

In digital era, people encounter numerous images while using social media. This study aims to explore the impact of viewing portrait-focused social media images on users’ upward social comparison and online social anxiety. An online experiment was conducted on the Chinese internet, collecting data from volunteer participants (N = 479). The results indicate that portrait-focused images, compared to object-focused images, lead to higher online social anxiety among social media users. This effect is mediated by upward social comparison. Additionally, male participants scored higher than females on both upward social comparison and online social anxiety. However, moderation analysis revealed that gender differences did not significantly moderate the overall pathway. The findings provide strategies for social media platforms to alleviate online social anxiety among their users and underscore the importance of considering users’ mental well-being.