Scholarlink

<p>Cultivated fish (CF), produced through cellular agriculture, is emerging as a potential alternative to conventional fisheries and aquaculture. Yet, consumer acceptance of this product remains uncertain. This scoping review synthesizes peer-reviewed literature published since 2018 (n = 11 studies) on attitudes toward CF. Findings show that perceptions are shaped by expected product attributes (safety, health, taste, sustainability), self-reported intentions (willingness to try, buy, or pay a premium price), and individual factors (age, education, food neophobia, familiarity). Safety concerns and negative reactions to technical naming (e.g., “cell-cultured”) act as major barriers, while environmental and ethical benefits are viewed positively but do not always translate into purchase intention. The review highlights the need for targeted marketing strategies, appropriate naming, and regulatory clarity to foster consumers’ trust and support market development.</p> Graphical Abstract <p></p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Consumer acceptance of cultivated fish: a scoping review

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年1月23日

查看全文
  • Annafrancesca Corradini,
  • Eugenio Demartini,
  • Caterina Margherita Moresino,
  • Maria Elena Marescotti,
  • Anna Gaviglio,
  • Davide Lanzoni,
  • Carlotta Giromini

摘要

Cultivated fish (CF), produced through cellular agriculture, is emerging as a potential alternative to conventional fisheries and aquaculture. Yet, consumer acceptance of this product remains uncertain. This scoping review synthesizes peer-reviewed literature published since 2018 (n = 11 studies) on attitudes toward CF. Findings show that perceptions are shaped by expected product attributes (safety, health, taste, sustainability), self-reported intentions (willingness to try, buy, or pay a premium price), and individual factors (age, education, food neophobia, familiarity). Safety concerns and negative reactions to technical naming (e.g., “cell-cultured”) act as major barriers, while environmental and ethical benefits are viewed positively but do not always translate into purchase intention. The review highlights the need for targeted marketing strategies, appropriate naming, and regulatory clarity to foster consumers’ trust and support market development.

Graphical Abstract