Scholarlink

Background <p>As e-commerce expands, an increasing number of consumers are acquiring food products online, many of which make nutrient claims. Nevertheless, the veracity of these claims and their adherence with the Food Safety and Standards Authority of India (FSSAI) regulations remain underexplored. This study aims to evaluate the accuracy of nutrient claims on Indian e-commerce platforms concerning FSSAI regulations.</p> Methods <p>A total of 105 food products from Indian e-commerce platforms were analysed for claim accuracy with FSSAI regulations. Data was collected and organized using Microsoft Excel, and basic statistical analyses were performed using R Software.</p> Results <p>Among 105 products the price of products ranged from Rs. 10 to Rs. 698, with a mean price of Rs. 229.57. The analysis of nutritional claims on food products revealed that 71.4% of the claims were accurate, while 28.6% were inaccurate, highlighting a significant portion of misleading information. However, certain claims such as "Rich in fibre" and “Rich in calcium” were frequently misleading, with the former showing 88% inaccuracies and the latter exhibiting 100% inaccuracies.</p> Conclusion <p>This study reveals significant inaccuracies in online nutrient claims, highlighting a critical gap in regulatory enforcement. Our findings underscore the urgent need for stricter guidelines, improved digital surveillance, and consumer education to safeguard consumer health and ensure transparency in India's rapidly expanding e-commerce food sector. This research contributes novel insights into claim accuracy dynamics across price points and categories in an under-researched market.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Evaluating nutrient claim accuracy of packaged food products in Indian E-commerce platforms

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年10月6日

查看全文
  • Sruthi Sree,
  • Saravanan Chinnaiyan,
  • Bharathi Palanisamy,
  • Sai Prashanthini Sivakumar

摘要

Background

As e-commerce expands, an increasing number of consumers are acquiring food products online, many of which make nutrient claims. Nevertheless, the veracity of these claims and their adherence with the Food Safety and Standards Authority of India (FSSAI) regulations remain underexplored. This study aims to evaluate the accuracy of nutrient claims on Indian e-commerce platforms concerning FSSAI regulations.

Methods

A total of 105 food products from Indian e-commerce platforms were analysed for claim accuracy with FSSAI regulations. Data was collected and organized using Microsoft Excel, and basic statistical analyses were performed using R Software.

Results

Among 105 products the price of products ranged from Rs. 10 to Rs. 698, with a mean price of Rs. 229.57. The analysis of nutritional claims on food products revealed that 71.4% of the claims were accurate, while 28.6% were inaccurate, highlighting a significant portion of misleading information. However, certain claims such as "Rich in fibre" and “Rich in calcium” were frequently misleading, with the former showing 88% inaccuracies and the latter exhibiting 100% inaccuracies.

Conclusion

This study reveals significant inaccuracies in online nutrient claims, highlighting a critical gap in regulatory enforcement. Our findings underscore the urgent need for stricter guidelines, improved digital surveillance, and consumer education to safeguard consumer health and ensure transparency in India's rapidly expanding e-commerce food sector. This research contributes novel insights into claim accuracy dynamics across price points and categories in an under-researched market.