<p>With the development of artificial intelligence technology, its application in the field of marketing is becoming more and more extensive. This study aims to explore the advantages and effects of AI-based marketing methods compared with traditional marketing methods. The study adopts a combination of experimental and survey methods and is divided into two stages: experimental stage and survey stage. In the experimental stage, consumers are randomly assigned to the control group (traditional marketing) and the experimental group (AI marketing) through an online shopping platform for one month, and indicators such as click-through rate, purchase rate, order amount and repurchase rate are recorded; in the survey stage, consumer attitudes and feedback are collected through questionnaires. The results show that AI marketing is superior to traditional marketing in terms of click-through rate, purchase rate, order amount, repurchase rate and consumer satisfaction, and can significantly improve consumer loyalty, trust and willingness to buy. In addition, the survey shows that most consumers think that AI marketing is interesting and useful, but some consumers are also concerned about privacy issues. Overall, this study shows that AI marketing can not only improve marketing efficiency, but also improve user experience, which is of great significance to promoting the intelligent transformation of the marketing industry.</p>