<p>Business cards show promise as an intervention to improve rapport between clinicians and patients but have not been well-studied in clinical practice. We trialed business cards with a group of hospital medicine clinicians on one inpatient medical unit and measured the impact to clinicians and patients. Overall, hospitalists supported the intervention, though they raised concerns about the more personal elements on the cards. Women physicians had greater concerns than men physicians. Patients found the cards useful, and there was an increase in the percentage of those who could identify their own physician, though improvements in their knowledge of hospital medicine were not noted. Patient satisfaction with ‘Communication with Doctors’ increased during the time of the intervention. Business cards appear to be an acceptable and feasible intervention for improving rapport between patients and healthcare clinicians. More study is needed to identify how to structure business cards to meet patient and hospitalist needs.</p>