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<p>This study aims to systematically map the development of halal tourism literature, uncover its intellectual structure, and identify emerging research directions. A bibliometric approach was employed using 405 Scopus-indexed documents published between 2010 and April 2026 (data retrieved on April 27, 2026, with 2026 representing a partial publication year). The analysis was conducted using VOSviewer and the Enhanced Strategic Diagram (ESD) to examine publication trends, collaboration networks, thematic clusters, and the temporal evolution of research topics. The findings reveal substantial growth in halal tourism research, increasing from only one publication in 2010 to 84 publications in 2025, accompanied by a clear thematic shift from a compliance-based perspective toward an experience-driven, sustainability-oriented, and value-based paradigm. The knowledge structure is organized into four main clusters: destination identity and Islamic value-based tourism, behavioral and governance-oriented research, halal service and Muslim traveler experience, and market development and sustainability. Emerging themes such as sustainability, artificial intelligence, halal certification, and Muslim-friendly travel indicate increasing attention to sustainable destination development, inclusive economic growth, community resilience, and responsible tourism governance. However, overlay visualization and keyword co-occurrence analysis indicate that these emerging themes remain only weakly interconnected across clusters, highlighting a critical gap in the literature. To address this limitation, this study proposes an integrated conceptual framework that positions halal tourism as a multi-level system linking religious foundations, tourist experience, technological and sustainability enablers, and institutional governance. This framework advances halal tourism research beyond fragmented approaches toward a more holistic and system-based understanding while strengthening its relevance to broader sustainable development objectives, particularly SDG 8, SDG 11, and SDG 12. The findings offer important implications for researchers, policymakers, and industry practitioners in developing competitive, sustainable, and inclusive halal tourism strategies. Future research is encouraged to develop integrative and interdisciplinary models that bridge micro-level tourist behavior with macro-level governance, destination resilience, and sustainable development agendas.</p>

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Halal tourism in transition from religious compliance toward experience driven and sustainable destination development

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年7月20日

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  • Zalik Nuryana,
  • Andri Pranolo,
  • Arif Rahman

摘要

This study aims to systematically map the development of halal tourism literature, uncover its intellectual structure, and identify emerging research directions. A bibliometric approach was employed using 405 Scopus-indexed documents published between 2010 and April 2026 (data retrieved on April 27, 2026, with 2026 representing a partial publication year). The analysis was conducted using VOSviewer and the Enhanced Strategic Diagram (ESD) to examine publication trends, collaboration networks, thematic clusters, and the temporal evolution of research topics. The findings reveal substantial growth in halal tourism research, increasing from only one publication in 2010 to 84 publications in 2025, accompanied by a clear thematic shift from a compliance-based perspective toward an experience-driven, sustainability-oriented, and value-based paradigm. The knowledge structure is organized into four main clusters: destination identity and Islamic value-based tourism, behavioral and governance-oriented research, halal service and Muslim traveler experience, and market development and sustainability. Emerging themes such as sustainability, artificial intelligence, halal certification, and Muslim-friendly travel indicate increasing attention to sustainable destination development, inclusive economic growth, community resilience, and responsible tourism governance. However, overlay visualization and keyword co-occurrence analysis indicate that these emerging themes remain only weakly interconnected across clusters, highlighting a critical gap in the literature. To address this limitation, this study proposes an integrated conceptual framework that positions halal tourism as a multi-level system linking religious foundations, tourist experience, technological and sustainability enablers, and institutional governance. This framework advances halal tourism research beyond fragmented approaches toward a more holistic and system-based understanding while strengthening its relevance to broader sustainable development objectives, particularly SDG 8, SDG 11, and SDG 12. The findings offer important implications for researchers, policymakers, and industry practitioners in developing competitive, sustainable, and inclusive halal tourism strategies. Future research is encouraged to develop integrative and interdisciplinary models that bridge micro-level tourist behavior with macro-level governance, destination resilience, and sustainable development agendas.