Scholarlink

<p>As cities face increasing sustainability and mobility challenges, transportation planning organizations are under increasing pressure to adopt digital and data-driven approaches to support environmentally responsible decision-making. This study examines how managerial digital readiness influences data-driven decision-making (DDM) and sustainable transportation planning performance (STP) in private transportation and urban planning consulting firms in Iraq. This study also investigates the mediating role of DDM and the moderating effect of stakeholder pressure on sustainable planning outcomes. A two-phase, time-lagged survey was conducted among managers and technical staff at private consulting firms. A total of 173 valid responses were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The results show that structure readiness and technology readiness significantly improve DDM, whereas strategy readiness does not. DDM positively affects STP and mediates the influence of structural readiness and technology readiness. Stakeholder pressure significantly strengthens the positive relationship between DDM and sustainable planning performance. These findings highlight how evidence-based planning enables environmentally responsible transportation solutions and supports low-carbon, sustainable urban mobility. This study contributes to the Technology–Organization–Environment (TOE) framework by highlighting how digital readiness dimensions and data-driven capabilities support sustainable transportation planning. These findings provide practical and policy-relevant insights for transportation firms seeking to strengthen digital infrastructure, adopt analytical tools, and promote evidence-based mobility planning in emerging economies. This study further supports progress toward Sustainable Development Goals 9, 11, and 13 through more sustainable and environmentally responsible planning practices.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Digital readiness influences sustainable transportation planning through data-driven decision making and stakeholder pressure

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月9日

查看全文
  • Areej M. Abdulwahab,
  • Abeer Khudhur Jameel,
  • Gofran J. Qasim,
  • Muhammad Amir

摘要

As cities face increasing sustainability and mobility challenges, transportation planning organizations are under increasing pressure to adopt digital and data-driven approaches to support environmentally responsible decision-making. This study examines how managerial digital readiness influences data-driven decision-making (DDM) and sustainable transportation planning performance (STP) in private transportation and urban planning consulting firms in Iraq. This study also investigates the mediating role of DDM and the moderating effect of stakeholder pressure on sustainable planning outcomes. A two-phase, time-lagged survey was conducted among managers and technical staff at private consulting firms. A total of 173 valid responses were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The results show that structure readiness and technology readiness significantly improve DDM, whereas strategy readiness does not. DDM positively affects STP and mediates the influence of structural readiness and technology readiness. Stakeholder pressure significantly strengthens the positive relationship between DDM and sustainable planning performance. These findings highlight how evidence-based planning enables environmentally responsible transportation solutions and supports low-carbon, sustainable urban mobility. This study contributes to the Technology–Organization–Environment (TOE) framework by highlighting how digital readiness dimensions and data-driven capabilities support sustainable transportation planning. These findings provide practical and policy-relevant insights for transportation firms seeking to strengthen digital infrastructure, adopt analytical tools, and promote evidence-based mobility planning in emerging economies. This study further supports progress toward Sustainable Development Goals 9, 11, and 13 through more sustainable and environmentally responsible planning practices.