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<p>Green building has been globally recognized solution for sustainability challenges in construction projects since last two decades. Therefore, there is a pressing need to pinpoint the factors that facilitate consumer, and adoption intention towards green initiatives. To address this burning concern, this study examined the factors influencing the adoption of sustainable green buildings (SGB) in Pakistan. With prime focus on sense of community belonging (SCB), environmental awareness (EA), government support (GOVS), and green trust (GT). Moreover, this study used a quantitative research approach using cross sectional design. The data was collected from 423 potential buyers and tenants in Punjab, a region with the highest internet user database. This data was analyzed using structural equation modeling Smart Pls 4.0. The findings revealed a strong positive relationship between SCB and GT, and EA and GT. On the other hand, GOVS exhibited no significant correlation with GT. However, GT was identified as a mediator between SCB, EA, and SGB adoption, with no signs of mediation between GOVS and SGB. Furthermore, the results emphasized critical role of trust in fostering sustainable behaviors. Additionally, it highlighted the need for establishing tailored strategies to enhance green trust and promote sustainable practices in Pakistan's unique socio-political context. In a similar vein, this study contributed valuable insights for policymakers and future research in the area of sustainable development in the construction projects.</p>

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Community belonging and environmental awareness as cues for green building projects adoption intention

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年6月14日

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  • Maahum Mazhar,
  • Ahsan Mahmood,
  • Arif ud din,
  • Muhammad Haleem

摘要

Green building has been globally recognized solution for sustainability challenges in construction projects since last two decades. Therefore, there is a pressing need to pinpoint the factors that facilitate consumer, and adoption intention towards green initiatives. To address this burning concern, this study examined the factors influencing the adoption of sustainable green buildings (SGB) in Pakistan. With prime focus on sense of community belonging (SCB), environmental awareness (EA), government support (GOVS), and green trust (GT). Moreover, this study used a quantitative research approach using cross sectional design. The data was collected from 423 potential buyers and tenants in Punjab, a region with the highest internet user database. This data was analyzed using structural equation modeling Smart Pls 4.0. The findings revealed a strong positive relationship between SCB and GT, and EA and GT. On the other hand, GOVS exhibited no significant correlation with GT. However, GT was identified as a mediator between SCB, EA, and SGB adoption, with no signs of mediation between GOVS and SGB. Furthermore, the results emphasized critical role of trust in fostering sustainable behaviors. Additionally, it highlighted the need for establishing tailored strategies to enhance green trust and promote sustainable practices in Pakistan's unique socio-political context. In a similar vein, this study contributed valuable insights for policymakers and future research in the area of sustainable development in the construction projects.