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<p>The purpose of this study is to analyse the impact of green innovation (GIN), entrepreneurial orientation (EO) and Entrepreneurial success (ES) on environmental, social and governance practices (ESGP) in the handicraft industry. This study also examines the moderating effect of technological innovation on GIN via green innovation capabilities in the handicraft industry. This study also analyses the mediating impact of GIN, OPR, and EO on green innovative capability and ESGP. The goal is to better understand how technological innovation, EO, and operational financial risk can enhance ESGP in handicraft industries. Partial least squares (PLS) Structural equation modelling (SEM) software was utilised to test the proposed hypotheses using survey data from 410 artisans in the handicraft industry. Different variables affecting ESGP are GIN, EO, TIN, and ES. Operational and human risks have a substantial, positive impact on ESGP. These interactions are moderated by TIN, which improves ESGP in the handicraft industry. Green innovative capabilities strengthen the link between ESGP and GEL. It has been found that all variables were positive and supporting. According to the findings, operational risks are more significant in the handicraft industry. These results underscore the importance of technological and green innovation, as well as effective leadership, in achieving ESG outcomes across diverse risk scenarios. It illustrates how innovative capability, EO, GIN, and operational risk can be leveraged to drive sustainability through inventive capabilities and entrepreneurial leadership. This study is unique in that Dynamic Capability theory (DCT), stakeholder theory, and the RBV provide theoretical support for the variable and have been practically validated. The specific feature of a stud is the inclusion of cultural and heritage-based implications, ESG-based implications, and social implications. By expanding knowledge of industry-specific risk responses, the craft sector approach offers valuable insights for organisations.</p>

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Evaluating the determinants of ESG practices in the handicraft industry with the mediating role of green entrepreneurial leadership and the moderating effect of technological innovation

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年5月26日

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  • Uma Shankar Yadav,
  • Ajay Kumar Yadav,
  • Indrajit Ghosal,
  • Swati Gupta,
  • Atul Kumar,
  • Navjot Singh Miglaani,
  • Shekhar Saroj,
  • Ashish Kumar

摘要

The purpose of this study is to analyse the impact of green innovation (GIN), entrepreneurial orientation (EO) and Entrepreneurial success (ES) on environmental, social and governance practices (ESGP) in the handicraft industry. This study also examines the moderating effect of technological innovation on GIN via green innovation capabilities in the handicraft industry. This study also analyses the mediating impact of GIN, OPR, and EO on green innovative capability and ESGP. The goal is to better understand how technological innovation, EO, and operational financial risk can enhance ESGP in handicraft industries. Partial least squares (PLS) Structural equation modelling (SEM) software was utilised to test the proposed hypotheses using survey data from 410 artisans in the handicraft industry. Different variables affecting ESGP are GIN, EO, TIN, and ES. Operational and human risks have a substantial, positive impact on ESGP. These interactions are moderated by TIN, which improves ESGP in the handicraft industry. Green innovative capabilities strengthen the link between ESGP and GEL. It has been found that all variables were positive and supporting. According to the findings, operational risks are more significant in the handicraft industry. These results underscore the importance of technological and green innovation, as well as effective leadership, in achieving ESG outcomes across diverse risk scenarios. It illustrates how innovative capability, EO, GIN, and operational risk can be leveraged to drive sustainability through inventive capabilities and entrepreneurial leadership. This study is unique in that Dynamic Capability theory (DCT), stakeholder theory, and the RBV provide theoretical support for the variable and have been practically validated. The specific feature of a stud is the inclusion of cultural and heritage-based implications, ESG-based implications, and social implications. By expanding knowledge of industry-specific risk responses, the craft sector approach offers valuable insights for organisations.