<p>Product-service systems are expected to play a key role in the transition to a circular economy. By shifting away from private ownership, PSS steer us towards various forms of renting or ‘sharing’, aiming to establish more sustainable patterns of production and consumption. More broadly, the circular economy is thus expected to bring about a new consumption culture, in which our role as citizens collectively shifts from being consumers to users. However, critical voices question the extent to which this transformation truly reconfigures consumer roles. The concern is that models such as PSS keep us firmly rooted in our role as rather ‘passive’ consumers in a consumerist culture, thereby missing opportunities for more transformative changes to consumption and our roles as citizen-consumers – changes that scholars argue are necessary to address increasing socio-ecological challenges. This paper builds on these concerns by examining the role of citizen-consumers in carsharing, one of the most mature and well-known cases of PSS in the circular economy. Using the concept of institutional logics, we explore the different ways in which carsharing consumption is organized and given meaning. Empirically, we investigate carsharing organizations in the city of Ghent (Belgium) through a qualitative interpretive research design that draws on organizations’ websites, interviews, participant observation, and organizational documents. The analysis identifies three ideal-typical institutional logics for carsharing consumption: <i>substituted freedom</i>,<i> cooperative sustainability</i>,<i> and community sufficiency</i>. Based on these logics, we reflect on how citizen-consumers are cast in carsharing consumption.</p>