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<p>This study examines the relationship between product circularity (PRC), resource utilization efficiency (RUE), and operational efficiency (OE) in synthetic hair production companies in Lagos, Nigeria. PRC refers to strategies such as reuse, recycling, and product lifespan extension to minimize waste and conserve resources, consistent with circular economy (CE) principles. The study employed Structural Equation Modeling (SEM) to analyze data from 138 survey responses, gathered using purposive sampling. The analysis showed that PRC has a significant positive effect on RUE, whereas no direct relationship was found between PRC and OE. Instead, RUE mediates the relationship between PRC and OE, highlighting the pivotal role of sustainable resource management in implementing CE strategies. This research advances CE literature by focusing on a resource-intensive consumer sector that is empirically underrepresented and by contextualizing the CE–performance link in Lagos, Nigeria. It contributes new insights into how internal efficiency mechanisms, such as resource tracking and material optimization, drive the operational benefits of circular strategies. These insights provide actionable guidance for industry professionals by emphasizing the adoption of circular strategies such as material tracking systems, automation, and waste reduction technologies to enhance resource efficiency. Policymakers can leverage these findings to promote sustainability by creating incentives for circular initiatives, such as tax credits for businesses adopting recycling technologies. Future research should investigate these relationships across different industries and regions to assess broader applicability and explore additional factors that may influence the effectiveness of circular economic initiatives.</p>

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Product Circularity and its Effect on Business Efficiency: a Study of Synthetic Hair Manufacturers in Lagos, Nigeria

  • 期刊论文

  • 发表日期：

    2026年2月16日

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  • Oluwatoyin Deborah Adesanya,
  • Odunayo Lawal,
  • John Nsikan,
  • Oluwafemi Awolesi,
  • Margaret Reams

摘要

This study examines the relationship between product circularity (PRC), resource utilization efficiency (RUE), and operational efficiency (OE) in synthetic hair production companies in Lagos, Nigeria. PRC refers to strategies such as reuse, recycling, and product lifespan extension to minimize waste and conserve resources, consistent with circular economy (CE) principles. The study employed Structural Equation Modeling (SEM) to analyze data from 138 survey responses, gathered using purposive sampling. The analysis showed that PRC has a significant positive effect on RUE, whereas no direct relationship was found between PRC and OE. Instead, RUE mediates the relationship between PRC and OE, highlighting the pivotal role of sustainable resource management in implementing CE strategies. This research advances CE literature by focusing on a resource-intensive consumer sector that is empirically underrepresented and by contextualizing the CE–performance link in Lagos, Nigeria. It contributes new insights into how internal efficiency mechanisms, such as resource tracking and material optimization, drive the operational benefits of circular strategies. These insights provide actionable guidance for industry professionals by emphasizing the adoption of circular strategies such as material tracking systems, automation, and waste reduction technologies to enhance resource efficiency. Policymakers can leverage these findings to promote sustainability by creating incentives for circular initiatives, such as tax credits for businesses adopting recycling technologies. Future research should investigate these relationships across different industries and regions to assess broader applicability and explore additional factors that may influence the effectiveness of circular economic initiatives.