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<p>Rapid industrialization and economic expansion in Bangladesh, particularly in the ready-made garment sector, have intensified sustainability concerns. This study examines how businesses and consumers in Bangladesh integrate sustainability into their practices and decision-making, focusing on the factors driving adoption, their impact on financial performance, and consumer attitudes toward sustainable products. Survey data from 225 businesses and 639 consumers were analyzed using statistical methods to capture both organizational and consumer perspectives. Results indicate that businesses are increasingly prioritizing sustainability, with positive links to improved financial outcomes. At the same time, consumer awareness of sustainability is rising, and a notable proportion of respondents expressed willingness to pay a premium for sustainable products. Nonetheless, challenges such as price sensitivity and limited knowledge continue to hinder broader adoption. The findings underscore the importance of embedding sustainability into business strategies and highlight the need for supportive policies and institutional frameworks to advance sustainable development in Bangladesh.</p>

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The economic value of SDG12: corporate financial returns and consumer willingness to pay in Bangladesh

  • 期刊论文

  • 发表日期：

    2026年1月3日

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  • Emon Kalyan Chowdhury

摘要

Rapid industrialization and economic expansion in Bangladesh, particularly in the ready-made garment sector, have intensified sustainability concerns. This study examines how businesses and consumers in Bangladesh integrate sustainability into their practices and decision-making, focusing on the factors driving adoption, their impact on financial performance, and consumer attitudes toward sustainable products. Survey data from 225 businesses and 639 consumers were analyzed using statistical methods to capture both organizational and consumer perspectives. Results indicate that businesses are increasingly prioritizing sustainability, with positive links to improved financial outcomes. At the same time, consumer awareness of sustainability is rising, and a notable proportion of respondents expressed willingness to pay a premium for sustainable products. Nonetheless, challenges such as price sensitivity and limited knowledge continue to hinder broader adoption. The findings underscore the importance of embedding sustainability into business strategies and highlight the need for supportive policies and institutional frameworks to advance sustainable development in Bangladesh.