<p>This study examines the role of opinion leaders on X in influencing users’ engagement and perceptions regarding the Palestinian national struggle (PNS) by employing the multi-step flow theory. The study uses a quantitative approach, utilizing an online survey published on Twitter, which garnered 424 participants. The findings of this study demonstrate that users’ engagement and perceptions regarding the PNS on X are associated with dynamic interactions between opinion leaders and the public, utilizing communication techniques and presentation approaches that promote digital engagement and participation. Users’ content and behavior encourage other users to express themselves and engage in digital discourse through retweets and discussions about the PNS, reflecting active and interactive engagement and promoting solidarity and awareness-raising. Users’ perceptions of opinion- leader influence are associated with multiple factors, most notably trust in them and agreement with their views. This supports the idea that influence and engagement on X develop through sequential digital interactions, consistent with multi-stage flow theory. The study confirmed that credibility, transparency, and knowledge are among the most prominent factors that enhance perceptions of opinion-leader influence. The findings suggest that the multi-step flow model may be more applicable in the online context than the traditional two-step flow model.</p>