In this paper, a new functional \(\Vert f\Vert _{\Psi ,s^*}\) will be introduced in \((L_{\Phi })^\prime \) by the convex modular \(\rho (f).\) It is proved that \(\Vert f\Vert _{\Psi ,s^*}\) is the norm formula for bounded linear functionals in dual spaces of Orlicz spaces \(L_{\Phi }\) equipped with s-norms. Support functionals at any point of the unit sphere in \(L_{\Phi }\) are described for s-norms. Next, these results are applied to get sufficient and necessary conditions for smooth points, very (strongly) smooth points of the unit sphere in \(L_{\Phi }\) equipped with s-norms. As a result, criteria for smoothness, very (strongly) smoothness of Orlicz spaces \(L_{\Phi }\) equipped with s-norms are also obtained.