<p>This study presents the implementation of an augmented reality application designed to enhance the exploration of art murals. The primary purpose was to investigate how augmented reality technology can improve the experience of interacting with urban art. The validation was conducted in a case study involving 13 tourists who used the application to explore selected murals. A user-centered design approach guided this process, with usability, user experience, and motivation evaluated through standardized instruments. The results indicated that the augmented reality application significantly enriched the tourists’ experience, providing an intuitive and engaging platform that enhanced their understanding and appreciation of the murals. Usability scores were high, with users finding the interface easy to navigate. As for the user experience, participants noted the application’s novelty as a critical factor in attracting their interest. Additionally, feedback from the motivation survey showed an increased desire to explore and learn about art, attributed to the interactive and immersive nature of the augmented reality content. This study builds on existing augmented reality applications in cultural heritage and tourism, highlighting how this technology can be used not only to make art more accessible but also to promote cultural tourism and environmental awareness. Future research should explore comparative analyses with similar projects to further validate the effectiveness of augmented reality in this domain.</p>