Scholarlink

<p>The clothing industry significantly harms the environment, but adopting second-hand clothing offers a sustainable alternative. While many religions promote sustainability, little research has examined how religiosity influences eco-friendly consumption. This study investigates how religiosity impacts consumers’ intentions to buy used clothes in India. A quantitative survey and structural equation modeling reveal that religiosity predicts anticipated guilt, frugality, and eco-consciousness, which in turn shape attitudes toward second-hand clothing. These factors mediate the link between religiosity and purchase intention. The study also finds that embarrassment and income influence this relationship. These insights offer valuable strategies for encouraging sustainable fashion choices among religious consumers in emerging markets.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Religiosity and Sustainable Consumption: Examining Consumer Intentions Toward Second-Hand Clothes in India

  • 期刊论文

  • 发表日期：

    2025年12月15日

查看全文
  • Tahir Ashraf Dar,
  • Tahir Ahmad Wani

摘要

The clothing industry significantly harms the environment, but adopting second-hand clothing offers a sustainable alternative. While many religions promote sustainability, little research has examined how religiosity influences eco-friendly consumption. This study investigates how religiosity impacts consumers’ intentions to buy used clothes in India. A quantitative survey and structural equation modeling reveal that religiosity predicts anticipated guilt, frugality, and eco-consciousness, which in turn shape attitudes toward second-hand clothing. These factors mediate the link between religiosity and purchase intention. The study also finds that embarrassment and income influence this relationship. These insights offer valuable strategies for encouraging sustainable fashion choices among religious consumers in emerging markets.