Protect, Resist, and Build: Activism and Advocacy
摘要
Amid intensifying global crises, behavior science faces critical questions: Does it possess the capacity to meaningfully contribute to global justice, and if so, does that capacity carry an ethical obligation to act? This paper examines how contemporary culturo-behavior science (CBS) is increasingly addressing issues of social, economic, and ecological injustice through strategic nonviolence and the construction of alternative systems. The analysis explores how oppressive structures are sustained through behavioral contingencies and how dismantling these systems requires coordinated, nonviolent resistance alongside the development of just alternatives. The American Friends Service Committee’s “Protect, Resist, Build” framework serves as a practical illustration of applied CBS principles, encompassing community protection, resistance to injustice, and the creation of equitable systems. Emphasis is placed on the diversity of roles within social movements, recognizing that meaningful action extends beyond visible protest to include education, advocacy, organizing, and systems design. Behavior science offers tools for understanding and reshaping cultural practices; its application in this context presents both an opportunity and a responsibility. Meaningful progress begins with small, intentional acts that can ignite broader social change.