<p>The paper examines the association between assertiveness, psychological capital, and job burnout among university administrators. The main purpose is to inspect the effect of assertiveness on mitigating job burnout and enhancing psychological well-being in the conditions of higher learning institutions. The research seeks to contribute valuable insights into developing a healthy work environment for administrators, recognizing their mental well-being as crucial for institutional success. The research situates itself within the broader context of pervasive computing and human–computer interaction, emphasizing the role of technology in supporting assertiveness training and mental health. The methodology employed in the research is grounded in a positivist paradigm, which aligns with the study's objective of investigating assertiveness and its effect in reducing job burnout among university administrators in Gansu province, China while psychological capital plays a role in mediating it. The choice of a positivist paradigm reflects a commitment to an objective, systematic, and quantitative approach to collecting and analyzing data. The research employs a questionnaire with six items adapted from previous literature to measure assertiveness among university administrators. The study reveals a significant positive correlation of (0.743, <i>p</i> &lt; 0.05) between assertiveness and reduced job burnout, emphasizing the vital role of assertiveness in mitigating the unfavorable influence of job burnout. In the analysis of the data, a positive correlation of 0.024 was observed between assertiveness and psychological capital among university administrators. The study indicates a modest but statistically significant association between these two variables.</p>