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<p>This article theorizes contemporary apocalyptic discourse through a triad of interlocking paradigms: the cyclic, the cy-clique, and the recy-click. The cyclic theorizes a recursive temporality by which archives of prophecy, catastrophe, and calculation (from scriptural templates to climate dashboards) are repeatedly mobilized to frame the present as imminently terminal. The cy-clique captures the communal infrastructures such as sermon publics, influencer networks, and platform micro-communities that convert diffuse crisis talk into stabilized worldviews and authority claims. The recy-click designates the algorithmic re-packaging, circulation, and monetization of eschatological motifs across feeds, where thumbnails, shorts, and recommender loops amplify and commodify prophetic cues. Drawing on cases that range from Islamic televangelism and Christian prophecy channels to TikTok, the paper argues that apocalypse now functions less as a future event than as a recursive infrastructure of perception. The paper clarifies visibility, velocity, and stickiness of contemporary end-time narratives and sketches implications for critical media literacy.</p>

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Platformized Prophecies of the End: Eschatological Circulation in Postdigital Media

  • 期刊论文

  • 发表日期：

    2026年4月25日

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  • Farouk El Maarouf,
  • Moulay Driss El Maarouf,
  • Youssef El Kaidi

摘要

This article theorizes contemporary apocalyptic discourse through a triad of interlocking paradigms: the cyclic, the cy-clique, and the recy-click. The cyclic theorizes a recursive temporality by which archives of prophecy, catastrophe, and calculation (from scriptural templates to climate dashboards) are repeatedly mobilized to frame the present as imminently terminal. The cy-clique captures the communal infrastructures such as sermon publics, influencer networks, and platform micro-communities that convert diffuse crisis talk into stabilized worldviews and authority claims. The recy-click designates the algorithmic re-packaging, circulation, and monetization of eschatological motifs across feeds, where thumbnails, shorts, and recommender loops amplify and commodify prophetic cues. Drawing on cases that range from Islamic televangelism and Christian prophecy channels to TikTok, the paper argues that apocalypse now functions less as a future event than as a recursive infrastructure of perception. The paper clarifies visibility, velocity, and stickiness of contemporary end-time narratives and sketches implications for critical media literacy.