Purpose <p>Rotating machines often exhibit inherent unbalanced mechanical forces due to manufacturing defects. Additionally, a non-uniform air gap between the rotor and stator can cause unbalanced magnetic pull (UMP). While rotor eccentricity is a known source of such asymmetry, stator ovality can produce similar effects. However, the coupling between UMP caused by stator ovality and mechanical forces remains underexplored. This study investigates the combined impact of rotor mass unbalance and stator ovality on the electromechanical behavior of induction motors.</p> Method <p>For this purpose, an induction motor wound with a modified parallel winding, known as the bridge configured winding (BCW), is used. BCW offers two distinct features: (i) it can generate controllable transverse forces to counter UMP (bridge Supply), and (ii) it can passively reduce UMP (bridge ON). In this study, the focus is on the passive control capability (bridge ON). The magnetic forces are computed using the time-stepping finite element method, and the rotor response is evaluated using the fourth-order Runge–Kutta method by combining magnetic and mechanical forces.</p> Results and conclusion <p>Stator ovality leads to unbalanced magnetic forces due to air gap asymmetry, while rotor mass unbalance induces centrifugal forces that increase this imbalance through dynamic eccentricity. Their coupling significantly affects rotor displacement, each showing distinct frequency characteristics. The BCW’s bridge ON feature mitigates the magnetic excitation, reducing peak force magnitude by up to 42% and consequently decreasing rotor displacement amplitude. The results obtained demonstrate the capability of BCW to reduce UMP under coupled electromechanical disturbances, offering a promising approach for improving dynamic stability in induction motors.</p>