Understanding the Connections: Subjective Wellbeing, Individualism-collectivism, and Sustainable Consumption in Contemporary Society
摘要
Studies on subjective well-being, individualism-collectivism, and sustainable consumption have grown exponentially in recent years, highlighting the concern with the relationship between individual well-being and consumption practices in an increasingly interconnected world. The aim of this study is to offer a comprehensive examination of the interplay between subjective wellbeing, individualism-collectivism, and sustainable consumption on a global scale. It presents an empirical analysis conducted in Blumenau (SC, Brazil) to analyze the relationship between the aforementioned three concepts. The empirical analysis is based on scales validated by Diener et al., (Journal of Personality Assessment, 49, 71-75,