Da Mosang Tarsier Series: Developing Digital Bullying Prevention Materials for Filipino Parents of Grade School Students
摘要
Bullying remains a significant public health and educational concern worldwide and is particularly prevalent in Philippine public schools, with Grade 7 students identified as a vulnerable group. Although the Anti-Bullying Act of 2013 (Republic Act No. 10627) mandates school-based policies and procedures, persistent implementation gaps underscore the need to strengthen home–school partnerships and equip parents with practical, culturally grounded response strategies. This paper describes the development of the Da Mosang Tarsier Series, a set of digital psychoeducational comic strips designed for Filipino parents of Grade 7 students. Guided by a user-centered design (UCD) framework, the project began with a Generative AI Design-Thinking Camp involving students, parents or guardians, and multidisciplinary university students. Five brief comic strips were developed addressing bullying identification, empathic listening, initial parental responses, school reporting channels, and parental social support. To further develop and revise the initial content, we conducted three online focus group discussions with 13 parents and gathered feedback from content experts. Using reflexive thematic analysis, we identified two overarching themes: (1) Design and Comprehensibility and (2) Content and Substance. The results suggest that comic-based psychoeducational materials are a scalable and accessible medium for translating anti-bullying guidance into concrete parental practices.