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<p>With the growing acceptance of short movie platforms like Tik Tok, Douyin, and Instagram Reels, digital media consumption is one of the key points where the effects are noticed, and students are the main group affected. The concern teachers have about these platforms impacting education and health particularly in the case of Chinese youth lasts despite the fact that they do give a source of entertainment. Hence, the present study intends to analyze short video consumption, academic addiction, and the learning behavior of Chinese university students. The traditional research has mainly focused on the psychological aspects of that fallout, such as short attention spans, mood disturbances, and poor academic performance. Different studies have shown that the users of these platforms can develop compulsive habits and be behaviorally addicted. The findings of these studies mostly lean towards showing the negative influence that excessive use of short form videos has on the cognitive development and overall academic involvement of students. However, one area that has been ignored is the addiction mediation between video interaction and learning behaviors. The proposed research will take this gap a step further by looking into the role of short video usage in the formation of addiction, which then dictates the learning behaviors of students. Data collected through quantitative method was done using an online survey, which was administered to 500 Chinese undergraduate and graduate students. The research applied partial least squares structural equation modeling (PLS-SEM) to establish the direct and indirect effects of short video engagement on learning habits and applied short video addiction as a mediator. Secondly, the research will be comparative and examine the influence of the constructs on the urban and rural students. This study will add to the intervention strategy and digital well-being guidelines that will ensure that students have balanced media consumption. The findings indicated that engagement with short videos was a significant predictor of addiction (0.998, <i>p</i> 0.001) and that addiction had a negative impact on the learning habits (0.992, <i>p</i> 0.001). Nevertheless, the effects of mediating and moderation were low, which indicated the presence of only partial paths between engagement and learning behaviors.</p>

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From Engagement to Dependency: Investigating Short Video Addiction and Its Impact on Student Learning Habits

  • 期刊论文

  • 发表日期：

    2026年2月26日

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  • Xue Su,
  • Fengda Wu

摘要

With the growing acceptance of short movie platforms like Tik Tok, Douyin, and Instagram Reels, digital media consumption is one of the key points where the effects are noticed, and students are the main group affected. The concern teachers have about these platforms impacting education and health particularly in the case of Chinese youth lasts despite the fact that they do give a source of entertainment. Hence, the present study intends to analyze short video consumption, academic addiction, and the learning behavior of Chinese university students. The traditional research has mainly focused on the psychological aspects of that fallout, such as short attention spans, mood disturbances, and poor academic performance. Different studies have shown that the users of these platforms can develop compulsive habits and be behaviorally addicted. The findings of these studies mostly lean towards showing the negative influence that excessive use of short form videos has on the cognitive development and overall academic involvement of students. However, one area that has been ignored is the addiction mediation between video interaction and learning behaviors. The proposed research will take this gap a step further by looking into the role of short video usage in the formation of addiction, which then dictates the learning behaviors of students. Data collected through quantitative method was done using an online survey, which was administered to 500 Chinese undergraduate and graduate students. The research applied partial least squares structural equation modeling (PLS-SEM) to establish the direct and indirect effects of short video engagement on learning habits and applied short video addiction as a mediator. Secondly, the research will be comparative and examine the influence of the constructs on the urban and rural students. This study will add to the intervention strategy and digital well-being guidelines that will ensure that students have balanced media consumption. The findings indicated that engagement with short videos was a significant predictor of addiction (0.998, p 0.001) and that addiction had a negative impact on the learning habits (0.992, p 0.001). Nevertheless, the effects of mediating and moderation were low, which indicated the presence of only partial paths between engagement and learning behaviors.