<p>In this paper I argue that there has been a discernable promotion and proselytization of Hindu religious beliefs and practices centered around bovine veneration in the U.S. I highlight that such tangible proselytizing is specifically illustrated in the efforts to offer cows sanctuary at certain dairy operations, identifying in my research multiple examples of Hindu-inspired bovine sanctuaries. In my analysis I have divided these bovine sanctuaries into two separate sections: sanctuaries directly connected to the International Society of Krishna Consciousness (ISKCON), a group also commonly known as “Hare Krishnas” or the “Hare Krishna,” and sanctuaries established by other Hindu groups or individuals other than ISKCON, and clearly promote Hindu values. I identify that the 1960s Hindu diaspora to the U.S. was therefore also the moment that bovine veneration and protection was introduced to the U.S. – a cultural phenomenon that completely countered the traditionally accepted and hegemonic understanding of the milking cow. Furthermore, such proselytizing projects worked reciprocally with the already established allure of the East in the U.S., especially within the 1960s counterculture movement that had already fetishized Hinduism as spiritual and mystical. I further analyze the ongoing tension between the burgeoning pro-vegan animal sanctuaries and the Hindu-inspired bovine sanctuaries, in which the viability of cow protection is questioned based upon the continuing demand for bovine reciprocity and labor.</p>