Scholarlink

<p>This study examines how diverse population segments within a U.S. state discuss alcohol-related issues on Reddit. Using computational methods, data were collected from three subreddits via the Reddit API. Textual and sentiment analyses were conducted on user comments, followed by machine learning techniques to identify frequently used words and topics. The results highlight distinct patterns across the subreddits. The findings underscore the cultural diversity within the same state and a sobriety-focused community. The insights have significant implications for tailoring statewide health communication campaigns. By addressing unique regional and cultural themes, campaigns can achieve greater relevance and effectiveness in reaching target audiences. This research highlights the value of leveraging social media data for nuanced, localized health communication strategies.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Understanding conversations on alcohol across diverse Reddit communities: a computational analysis

  • 期刊论文

  • 发表日期：

    2025年9月5日

查看全文
  • Mansi Shah,
  • Yara Acaf,
  • Michael Mackert

摘要

This study examines how diverse population segments within a U.S. state discuss alcohol-related issues on Reddit. Using computational methods, data were collected from three subreddits via the Reddit API. Textual and sentiment analyses were conducted on user comments, followed by machine learning techniques to identify frequently used words and topics. The results highlight distinct patterns across the subreddits. The findings underscore the cultural diversity within the same state and a sobriety-focused community. The insights have significant implications for tailoring statewide health communication campaigns. By addressing unique regional and cultural themes, campaigns can achieve greater relevance and effectiveness in reaching target audiences. This research highlights the value of leveraging social media data for nuanced, localized health communication strategies.