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<p>This study explores how Green Social Behavior (GSB) and Entrepreneurial Education (EE) relate to Sustainable Entrepreneurship Practices (SEP) in Tunisian SMEs, and whether Social Capital (SC) strengthens these relationships. Drawing on the Resource-Based Theory and Social Capital Theory, data from 413 entrepreneurs were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that both GSB and EE are positively associated with SEP, with EE exhibiting the strongest effect. SC significantly moderates these associations, indicating that trust-based networks enhance the influence of behavioral and educational factors on sustainable practices. Model fit and predictive assessments confirmed the robustness of the findings. The study offers practical insights for policymakers and educators: fostering collaborative networks and embedding sustainability into entrepreneurship education can enhance SMEs’ sustainable value creation. Despite its cross-sectional design and self-reported data, this research contributes by integrating behavioral, educational, and social perspectives to explain sustainable entrepreneurship in emerging economies.</p>

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Exploring the impact of green social behavior and entrepreneurial education on sustainable entrepreneurship practices: the moderating role of social capital

  • 期刊论文

  • 发表日期：

    2026年1月14日

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  • Hanen Hammami

摘要

This study explores how Green Social Behavior (GSB) and Entrepreneurial Education (EE) relate to Sustainable Entrepreneurship Practices (SEP) in Tunisian SMEs, and whether Social Capital (SC) strengthens these relationships. Drawing on the Resource-Based Theory and Social Capital Theory, data from 413 entrepreneurs were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that both GSB and EE are positively associated with SEP, with EE exhibiting the strongest effect. SC significantly moderates these associations, indicating that trust-based networks enhance the influence of behavioral and educational factors on sustainable practices. Model fit and predictive assessments confirmed the robustness of the findings. The study offers practical insights for policymakers and educators: fostering collaborative networks and embedding sustainability into entrepreneurship education can enhance SMEs’ sustainable value creation. Despite its cross-sectional design and self-reported data, this research contributes by integrating behavioral, educational, and social perspectives to explain sustainable entrepreneurship in emerging economies.