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<p>In this paper, I propose the platform business model to transform the classical Agriculture model to a platform agribusiness model using digital technologies. An ecosystem framework is developed for Agricultural (Agri) product and service sectors where all the stake holders: Core providers (Farmers, Seed, Fertilizer and Machine manufacturers), Complementors (Agri labs, Cold chains, Food processing companies, Mandis, Warehouses, Transporters, Retailers, Cloud kitchens, Restaurants, Startups), Social media, R&amp;D labs, Software apps, Agri schools, Banks, Insurance companies, Government departments, consumers etc., deliver Agri and food products or services through both competition and cooperation. The platform model for the entire Agri ecosystem is developed and the performance measures, risk mitigation strategies, innovation and finally the platform governance mechanisms are highlighted. This research is aimed at helping the community to be future ready.</p>

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Ecosystem Model for Agriculture Platform

  • 期刊论文

  • 发表日期：

    2025年4月1日

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  • N. Viswanadham

摘要

In this paper, I propose the platform business model to transform the classical Agriculture model to a platform agribusiness model using digital technologies. An ecosystem framework is developed for Agricultural (Agri) product and service sectors where all the stake holders: Core providers (Farmers, Seed, Fertilizer and Machine manufacturers), Complementors (Agri labs, Cold chains, Food processing companies, Mandis, Warehouses, Transporters, Retailers, Cloud kitchens, Restaurants, Startups), Social media, R&D labs, Software apps, Agri schools, Banks, Insurance companies, Government departments, consumers etc., deliver Agri and food products or services through both competition and cooperation. The platform model for the entire Agri ecosystem is developed and the performance measures, risk mitigation strategies, innovation and finally the platform governance mechanisms are highlighted. This research is aimed at helping the community to be future ready.