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<p>This study investigates the complex relationship between psychological drivers and structural economic barriers in shaping energy-saving behaviors among working housewives in Indonesia, aiming to provide robust empirical evidence for targeted household energy policy. Employing an extended Theory of Planned Behavior (TPB) model and Structural Equation Modeling-Partial Least Squares (SEM-PLS) on survey data from 400 working housewives in Tuban Regency, the research confirms that environmental consciousness is a significant positive precursor, shaping attitudes (β = 0.312; <i>p</i> = 0.000), subjective norms (β = 0.310; <i>p</i> = 0.000), and perceived behavioral control (β = 0.331; <i>p</i> = 0.000), which in turn strengthen behavioral intention and eventual action. However, the study reveals a critical policy dilemma: the positive pathway to behavior is significantly constrained by economic hardship, as energy poverty levels exert a strong negative influence on actual energy-saving behavior (β = -0.113; <i>p</i> = 0.005). This finding highlights the practical limitations faced by households in implementing energy efficiency practices, regardless of their ecological consciousness or intention. The uniqueness of this work resides in its essential incorporation of energy poverty as a structural impediment within the behavioral model, highlighting the necessity for comprehensive energy policies that transcend superficial public awareness initiatives. To achieve optimal domestic energy transition, policymakers must supplement behavioral nudges with comprehensive strategies that directly address the economic constraints and financial barriers faced by low-to-middle-income working women who are essential agents of change in household energy management.</p>

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The Structural Barrier to Behavioral Change: Examining the Impact of Energy Poverty on Working Housewives’ Energy-Saving Behavior and Policy Efficacy

  • 期刊论文

  • 发表日期：

    2026年7月20日

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  • Robert Kurniawan,
  • Okky Rizky Saputra,
  • Prana Ugiana Gio,
  • Krismanti Tri Wahyuni,
  • Sri Kuswantono Wongsonadi,
  • Henny Herawaty Br. Dalimunthe

摘要

This study investigates the complex relationship between psychological drivers and structural economic barriers in shaping energy-saving behaviors among working housewives in Indonesia, aiming to provide robust empirical evidence for targeted household energy policy. Employing an extended Theory of Planned Behavior (TPB) model and Structural Equation Modeling-Partial Least Squares (SEM-PLS) on survey data from 400 working housewives in Tuban Regency, the research confirms that environmental consciousness is a significant positive precursor, shaping attitudes (β = 0.312; p = 0.000), subjective norms (β = 0.310; p = 0.000), and perceived behavioral control (β = 0.331; p = 0.000), which in turn strengthen behavioral intention and eventual action. However, the study reveals a critical policy dilemma: the positive pathway to behavior is significantly constrained by economic hardship, as energy poverty levels exert a strong negative influence on actual energy-saving behavior (β = -0.113; p = 0.005). This finding highlights the practical limitations faced by households in implementing energy efficiency practices, regardless of their ecological consciousness or intention. The uniqueness of this work resides in its essential incorporation of energy poverty as a structural impediment within the behavioral model, highlighting the necessity for comprehensive energy policies that transcend superficial public awareness initiatives. To achieve optimal domestic energy transition, policymakers must supplement behavioral nudges with comprehensive strategies that directly address the economic constraints and financial barriers faced by low-to-middle-income working women who are essential agents of change in household energy management.