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<p>Climate change is a&#xa0;scientifically proven reality, yet societal and political responses fall short of what is needed. The challenges are not only physical or ecological, but also fundamentally psychological in nature, reflecting patterns of human thought and action. Addressing global warming requires future-oriented action in the sense of a&#xa0;socio-ecological transformation—from supporting political measures and accepting technological innovations to individual behavioral changes and collective engagement. Effective interventions are based on theoretically and empirically grounded findings from behavioral and persuasion research. This review article summarizes key social and structural barriers as well as cognitive biases that hinder climate-relevant action and combines approaches from persuasion and environmental psychology. In addition to models such as the theory of planned behavior, social norms, narratives, framing, emotional appeals and social identity, their practical implications for interventions are described. Finally, concepts of motivation-oriented climate communication are presented. This article thus provides guidance for political decision-makers, communication professionals, and researchers in developing effective strategies to promote future-oriented action.</p>

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Von der Überzeugungstheorie zur Transformation: Erkenntnisse und zukünftige Wege zur Förderung zukunftsfähigen Verhaltens

  • 期刊论文

  • 发表日期：

    2026年6月24日

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  • Maria Klotz,
  • Jochen Overbeck-Gurt

摘要

Climate change is a scientifically proven reality, yet societal and political responses fall short of what is needed. The challenges are not only physical or ecological, but also fundamentally psychological in nature, reflecting patterns of human thought and action. Addressing global warming requires future-oriented action in the sense of a socio-ecological transformation—from supporting political measures and accepting technological innovations to individual behavioral changes and collective engagement. Effective interventions are based on theoretically and empirically grounded findings from behavioral and persuasion research. This review article summarizes key social and structural barriers as well as cognitive biases that hinder climate-relevant action and combines approaches from persuasion and environmental psychology. In addition to models such as the theory of planned behavior, social norms, narratives, framing, emotional appeals and social identity, their practical implications for interventions are described. Finally, concepts of motivation-oriented climate communication are presented. This article thus provides guidance for political decision-makers, communication professionals, and researchers in developing effective strategies to promote future-oriented action.