<p>Individuals with a growth mindset believe their abilities can be improved through effort, which enables them to perceive challenges as manageable obstacles and attain higher achievement. This study investigated the extent to which identity (race/ethnicity) and its salience influence the effectiveness of an ethnoracial matching growth mindset intervention. Participants (N = 607) were recruited through Qualtrics Research Services and anonymously completed an online survey. The sample was predominately White (67.5%), with an average age of 24.46&#xa0;years. The intervention resulted in a significant increase in growth mindset in both the ethnoracial match and control conditions. We found a significant difference in ethnic identity salience between ethnoracial groups. White participants reported significantly lower ethnic identity salience than did Black, Biracial, and Latinx participants. We found that ethnic identity salience was a significant predictor of posttest growth mindset, and found a significant interaction effect between ethnic identity salience and the intervention condition. Results show the higher an ethnoracial minority individual’s ethnic identity salience, the greater their likelihood of being influenced to improve their growth mindset by an intervention that primes their ethnoracial identity.</p>