Purpouse <p>The socio-economic burden of breast cancer is significant in low- and middle-income countries. To address this issue, preventive measures are essential, particularly the improvement of health literacy. This study aims to evaluate the general population’s awareness of breast cancer, accessibility to and perception of screening programs, and practices related to self-examination.</p> Methods <p>This cross-sectional study analyzed data from 316 participants using an online survey with six sections: sociodemographic characteristics, knowledge about breast cancer, associated risk factors, signs and symptoms, breast self-examination practices, and awareness of screening programs. We assessed associations between key variables and outcomes, and conducted multiple logistic regression analysis to identify predictors of intentions to participate in breast cancer screening.</p> Results <p>The level of knowledge regarding BC risk factors was relatively low, with an average score of 5.62 (standard deviation = 4.37) out of 14 recognized factors. In contrast, the level of knowledge concerning alarming signs and symptoms related to BC was deemed satisfactory with an average score of 5.75 (standard deviation = 2.55) out of 8 recognized alarming signs. However, the practice of BSE was insufficient, with only 32.3% of participants reporting regular practice. Factors such as age, health insurance status, awareness through campaigns, the practice of BSE, and knowledge of screening programs significantly influence on the intention to undergo breast cancer screening.</p> Conclusion <p>This outcome emphasizes the necessity to invest more effort to enhance health literacy of general population.</p>