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<p>YouTube is one of the most widely used social media platforms, with millions of videos uploaded by thousands of people every day. Some of the uploaded videos can be used for educational purposes. However, there is no mechanism to test the reliability of the information in these videos. For this reason, in recent years, scientists have been studying YouTube video analysis. This study aims to conduct a bibliometric analysis to examine the scope of studies on YouTube video analysis and to reveal the trend of the subject. For this purpose, 2352 articles published in indexed journals between 2007 and 2023 in the Web of Science database were analyzed. In the analysis conducted using VOSviewer, R Studio, and CiteSpace, it was determined that there was a significant increase in the number of articles after 2019. It has been determined that the most used keywords in this field are YouTube and social media. However, upon examining the evolution of the subject, it was found that keywords shifted to concepts such as education and quality assessment over time. It was revealed that quality assessment scales (DISCERN, JAMA, and GQS) have been adopted as keywords, particularly since 2022. Furthermore, the authors, journals, and countries that use these keywords most frequently were identified. The country that contributed the most to the related field was the USA, and the country with which this country had the highest relationship was Turkey.</p>

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Unveiling research trends in YouTube analysis: a 16-year bibliometric overview

  • 期刊论文

  • 发表日期：

    2026年6月29日

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  • Müberra Terzi Kumandaş,
  • Naci Murat

摘要

YouTube is one of the most widely used social media platforms, with millions of videos uploaded by thousands of people every day. Some of the uploaded videos can be used for educational purposes. However, there is no mechanism to test the reliability of the information in these videos. For this reason, in recent years, scientists have been studying YouTube video analysis. This study aims to conduct a bibliometric analysis to examine the scope of studies on YouTube video analysis and to reveal the trend of the subject. For this purpose, 2352 articles published in indexed journals between 2007 and 2023 in the Web of Science database were analyzed. In the analysis conducted using VOSviewer, R Studio, and CiteSpace, it was determined that there was a significant increase in the number of articles after 2019. It has been determined that the most used keywords in this field are YouTube and social media. However, upon examining the evolution of the subject, it was found that keywords shifted to concepts such as education and quality assessment over time. It was revealed that quality assessment scales (DISCERN, JAMA, and GQS) have been adopted as keywords, particularly since 2022. Furthermore, the authors, journals, and countries that use these keywords most frequently were identified. The country that contributed the most to the related field was the USA, and the country with which this country had the highest relationship was Turkey.