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<p>The phenomenon of cultural discounts is ubiquitous. The so-called cultural discount is content of value deprivation in the decoding process. The discount phenomenon of information expression in the communication process involves four basic aspects: encoding deprivation during text compilation, transmission loss during channel communication, and cognitive loss and "cognition-processing" loss during user selection and user decryption. This paper discusses the four key communication points of cross-cultural communication in "Mutual Learning of Civilizations" from the perspective of communication studies, as well as the mechanism and operation logic of how to reduce and eliminate "cultural discounts".</p>

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Four key operations of communication and exchange in "mutual learning of civilizations"——On reducing and eliminating "cultural discounts" from the perspective of communication studies

  • 期刊论文

  • 发表日期：

    2025年3月26日

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  • Yu Guoming,
  • Wang Mingjie,
  • Yang Zhuofan

摘要

The phenomenon of cultural discounts is ubiquitous. The so-called cultural discount is content of value deprivation in the decoding process. The discount phenomenon of information expression in the communication process involves four basic aspects: encoding deprivation during text compilation, transmission loss during channel communication, and cognitive loss and "cognition-processing" loss during user selection and user decryption. This paper discusses the four key communication points of cross-cultural communication in "Mutual Learning of Civilizations" from the perspective of communication studies, as well as the mechanism and operation logic of how to reduce and eliminate "cultural discounts".