<p>This manuscript introduces the qualitative methodology interpretative phenomenological analysis (IPA) to behavior analysts, highlighting the potential value that IPA could add to the practice and profession of applied behavior analysis (ABA). We provide a step-by-step description of this research strategy. Following that, we discuss potential areas of application of IPA within the practice and profession of ABA, potential limitations for the incorporation of IPA in ABA, and suggestions for behavior analysts interested in learning more about IPA. The incorporation of IPA within ABA has the potential to expand the scope of behavior-analytic research and to improve the quality of behavior-analytic service delivery.</p>