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<p>With the rapid advancement of digital technologies, hybrid working practice has become the new normal in online travel agencies. However, limited research has explored Gen Z employees’ perceptions and coping strategies regarding this transition. Through an exploratory qualitative research based on 35 in-depth interviews and network text data, this study reveals the intricate dynamics of hybrid working arrangements that integrate both on-site and remote elements. These arrangements significantly reshape Gen Z employees’ perception of work paradigm changes, either catalyzing driving perceptions or triggering inhibiting outcomes. In response, they deploy three distinct coping strategies: problem-focused, emotion-focused, and maladaptive. The study advances an integrative conceptual framework that elucidates the dynamic and reciprocal relationship between Gen Z employees and the evolving organizational work paradigms. Furthermore, the evidence-based recommendations empower organizations to enhance digital technology management and human resource practices, thereby bolstering workforce sustainability and resilience.</p>

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Embrace or Erase? Gen Z employees’ ambivalent reactions toward hybrid working practice in online travel agencies

  • 期刊论文

  • 发表日期：

    2026年7月23日

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  • Qingzhao Lu,
  • Tao Chen,
  • Yaoqi Li

摘要

With the rapid advancement of digital technologies, hybrid working practice has become the new normal in online travel agencies. However, limited research has explored Gen Z employees’ perceptions and coping strategies regarding this transition. Through an exploratory qualitative research based on 35 in-depth interviews and network text data, this study reveals the intricate dynamics of hybrid working arrangements that integrate both on-site and remote elements. These arrangements significantly reshape Gen Z employees’ perception of work paradigm changes, either catalyzing driving perceptions or triggering inhibiting outcomes. In response, they deploy three distinct coping strategies: problem-focused, emotion-focused, and maladaptive. The study advances an integrative conceptual framework that elucidates the dynamic and reciprocal relationship between Gen Z employees and the evolving organizational work paradigms. Furthermore, the evidence-based recommendations empower organizations to enhance digital technology management and human resource practices, thereby bolstering workforce sustainability and resilience.