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<p>When searching for information about a destination, tourists would like to ask generative artificial intelligence (GenAI) to obtain destination information. Drawing on embodied cognition theory, this study examined how dynamic cues and multisensory cues in GenAI text messages affect viewers’ mental simulation and visit intentions. A 2 × 2 factorial experiment was conducted. The findings revealed that dynamic cues increase mental simulation and visitation intention; that multisensory cues moderate these effects; and that the indirect effect of dynamic cues via mental simulation is significant only when multisensory cues are absent. This study contributes to the literature on destination marketing in GenAI and offers practical recommendations to destination marketers to train GenAI using destination information.</p>

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In a GenAI-generated text message context, how to enhance tourists’ visit intention through dynamic and multisensory cues in the destination visual narrative

  • 期刊论文

  • 发表日期：

    2026年1月28日

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  • Xiaohong Wu,
  • Ivan Ka Wai Lai,
  • Haohang Yang

摘要

When searching for information about a destination, tourists would like to ask generative artificial intelligence (GenAI) to obtain destination information. Drawing on embodied cognition theory, this study examined how dynamic cues and multisensory cues in GenAI text messages affect viewers’ mental simulation and visit intentions. A 2 × 2 factorial experiment was conducted. The findings revealed that dynamic cues increase mental simulation and visitation intention; that multisensory cues moderate these effects; and that the indirect effect of dynamic cues via mental simulation is significant only when multisensory cues are absent. This study contributes to the literature on destination marketing in GenAI and offers practical recommendations to destination marketers to train GenAI using destination information.