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<p>The COVID-19 pandemic marked a significant period of disruption, reshaping mobility, socioeconomic activities, and academic engagement worldwide. While these challenges were widespread, they also accelerated new opportunities in e-learning and e-commerce. Against this backdrop, the present study investigates digital entrepreneurship among tertiary students in Bangladesh. Guided by Ajzen’s Theory of Planned Behavior (TPB) and Michie et al.’s COM-B theory, the study aims to examine the factors that motivated university students to initiate Facebook-based businesses during the pandemic and identify the socio-individual and procedural challenges they encountered while operating these ventures. A qualitative narrative inquiry approach was employed, involving interviews with eight university students. The findings reveal that while passion, digital innovativeness, and social support encouraged students to pursue f-commerce, they also faced substantial challenges related to family attitudes, gender norms, financial constraints, product sourcing, delivery systems, and customer trust. The study offers valuable insights into studentrepreneurship in a time of disruption and presents actionable recommendations for policymakers, universities, and support organizations seeking to foster sustainable student-led digital enterprises in Bangladesh and beyond.</p>

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From textbook to facebook: exploring the motivations and challenges of studentrepreneurship in a time of disruption

  • 期刊论文

  • 发表日期：

    2026年1月17日

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  • Mohammad Aminul Islam,
  • Shakila Nur,
  • Mily Akhter,
  • Farha Hossain

摘要

The COVID-19 pandemic marked a significant period of disruption, reshaping mobility, socioeconomic activities, and academic engagement worldwide. While these challenges were widespread, they also accelerated new opportunities in e-learning and e-commerce. Against this backdrop, the present study investigates digital entrepreneurship among tertiary students in Bangladesh. Guided by Ajzen’s Theory of Planned Behavior (TPB) and Michie et al.’s COM-B theory, the study aims to examine the factors that motivated university students to initiate Facebook-based businesses during the pandemic and identify the socio-individual and procedural challenges they encountered while operating these ventures. A qualitative narrative inquiry approach was employed, involving interviews with eight university students. The findings reveal that while passion, digital innovativeness, and social support encouraged students to pursue f-commerce, they also faced substantial challenges related to family attitudes, gender norms, financial constraints, product sourcing, delivery systems, and customer trust. The study offers valuable insights into studentrepreneurship in a time of disruption and presents actionable recommendations for policymakers, universities, and support organizations seeking to foster sustainable student-led digital enterprises in Bangladesh and beyond.