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<p>This study investigated the effect of perceived usefulness (PUF) and perceived ease of use (PEU) on the intention to use digital technology using the Technology Acceptance Model (TAM) as a theoretical framework. Two external variables were incorporated, such as self-efficacy, and facilitating conditions, to measure the influence on perceived usefulness and ease of use, and also four mediation hypotheses were tested. The study tested the model using PLS-SEM utilizing 432 samples from women entrepreneurs across all governorates of Oman. A convenient sampling method was used for the accumulation of responses due to the unavailability of a sampling frame. Results indicated that self-efficacy is positively influencing PUF and PEU. Facilitating condition (FC) is influencing PEU but not PUF. PUF and PEU both positively influence intention to use. Finally, the study revealed that FC influence intention to use through the PEU, and this is the only mediation exposed in this study. The significance of this model is that it has incorporated two external variables, such as self-efficacy and FC, to explain PUF and PEU. The findings of this study contribute to both theory and practice by offering a model adapted to the local context and informing policymakers and backing organizations about areas to focus on when designing inclusive digital upskilling programs for micro-entrepreneurs.</p>

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Women micro-entrepreneurs in Oman: a study on digital technology adoption

  • 期刊论文

  • 发表日期：

    2026年1月10日

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  • Shah Md Safiul Hoque,
  • Abu Zafar MD Rashed Osman,
  • Nur Naha Binti Abu Mansor,
  • Syed Jalil,
  • Jeremy Brown,
  • Khalid Al-Qatiti

摘要

This study investigated the effect of perceived usefulness (PUF) and perceived ease of use (PEU) on the intention to use digital technology using the Technology Acceptance Model (TAM) as a theoretical framework. Two external variables were incorporated, such as self-efficacy, and facilitating conditions, to measure the influence on perceived usefulness and ease of use, and also four mediation hypotheses were tested. The study tested the model using PLS-SEM utilizing 432 samples from women entrepreneurs across all governorates of Oman. A convenient sampling method was used for the accumulation of responses due to the unavailability of a sampling frame. Results indicated that self-efficacy is positively influencing PUF and PEU. Facilitating condition (FC) is influencing PEU but not PUF. PUF and PEU both positively influence intention to use. Finally, the study revealed that FC influence intention to use through the PEU, and this is the only mediation exposed in this study. The significance of this model is that it has incorporated two external variables, such as self-efficacy and FC, to explain PUF and PEU. The findings of this study contribute to both theory and practice by offering a model adapted to the local context and informing policymakers and backing organizations about areas to focus on when designing inclusive digital upskilling programs for micro-entrepreneurs.