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<p>Women’s participation in e-commerce has grown rapidly in Bangladesh, yet little is known about the competencies that enable their entrepreneurial success. This study investigates key socio-economic characteristics, personal and entrepreneurial skills, and contextual factors influencing female entrepreneurs’ engagement in online business in Bangladesh. Using stratified random sampling, four large, three medium, and four small cities were selected from each city’s Women and e-Commerce member list, yielding a balanced sample of 300 entrepreneurs. Descriptive statistics show that most entrepreneurs were aged 31–40 years, well-educated, and operate micro or small-scale ventures with modest monthly incomes. Respondents reported strong personal traits such as hard working and passion, alongside entrepreneurial skills including balancing personal and professional life, adaptability, and quality maintenance. However, gaps were identified in information technology (IT) knowledge, human resource management, and creativity. Exploratory Factor Analysis revealed five critical factors shaping engagement in e-business: self-reliance, infrastructure, family support, security, and education/IT knowledge, together explaining 64.75% of variance. The findings underscore the importance of personal motivation, digital literacy, supportive infrastructure, and family backing in fostering women’s e-commerce participation. To enhance their success, the study recommends improving access to IT knowledge/education, financial resources, and tailored training. Public awareness campaigns on gender equality and secure online platforms are vital for addressing societal biases and ensuring safety. Furthermore, targeted government interventions and robust frameworks are essential for fostering women’s autonomy and advancing their roles in Bangladesh’s e-commerce sector.</p>

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Identifying key competencies of female e-commerce entrepreneurs in Bangladesh: a study using exploratory factor analysis

  • 期刊论文

  • 发表日期：

    2025年12月27日

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  • Shakila Salam,
  • Faima Farzin Mim,
  • Mousumi Saha,
  • Arifa Jannat

摘要

Women’s participation in e-commerce has grown rapidly in Bangladesh, yet little is known about the competencies that enable their entrepreneurial success. This study investigates key socio-economic characteristics, personal and entrepreneurial skills, and contextual factors influencing female entrepreneurs’ engagement in online business in Bangladesh. Using stratified random sampling, four large, three medium, and four small cities were selected from each city’s Women and e-Commerce member list, yielding a balanced sample of 300 entrepreneurs. Descriptive statistics show that most entrepreneurs were aged 31–40 years, well-educated, and operate micro or small-scale ventures with modest monthly incomes. Respondents reported strong personal traits such as hard working and passion, alongside entrepreneurial skills including balancing personal and professional life, adaptability, and quality maintenance. However, gaps were identified in information technology (IT) knowledge, human resource management, and creativity. Exploratory Factor Analysis revealed five critical factors shaping engagement in e-business: self-reliance, infrastructure, family support, security, and education/IT knowledge, together explaining 64.75% of variance. The findings underscore the importance of personal motivation, digital literacy, supportive infrastructure, and family backing in fostering women’s e-commerce participation. To enhance their success, the study recommends improving access to IT knowledge/education, financial resources, and tailored training. Public awareness campaigns on gender equality and secure online platforms are vital for addressing societal biases and ensuring safety. Furthermore, targeted government interventions and robust frameworks are essential for fostering women’s autonomy and advancing their roles in Bangladesh’s e-commerce sector.