Founder’s personality as a key factor for startup sustainability
摘要
The startup ecosystem is evolving and new businesses are attempting to use modern technology to develop novel products. The companies that assist them, such as venture capitalists, angel investors and accelerators/incubators, look for the best investment opportunities with the highest potential returns. Therefore, despite their limited expertise, they attempt to analyze a large amount of data from these startups in order to evaluate them. Even though investors acknowledge that the team is a key component, they often undervalue the founding team’s crucial personality traits or use empirical assessment methods for evaluating the startup. In this paper, we present how individual founder’s personality assessment and, by extension, their teams’, produced by an AI-powered serious game affect the performance of a novel AI-based startup sustainability forecasting system. The initial findings show that the system’s forecasting capabilities can be enhanced by personality data, providing a more comprehensive picture of startup potential. Beyond technical performance, our approach emphasizes the importance of incorporating human factors into the assessment of entrepreneurs. It also creates new avenues for policymakers, investors and accelerators to make well-informed, data-driven decisions about the support of early stage companies.