The concept of ideals in algebraic structures plays an important role in studying their structure. In this paper, we enrich an algebraic structure, which is a generalization of ordered groups called ordered semigroups, by using the more general form of fuzzy subsemigroups and fuzzy (generalized) bi-ideals. In this aim, the idea of \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy subsemigroups in ordered semigroups is firstly defined. Then, we show that every fuzzy subsemigroup is a \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy subsemigroup but the converse is not true in general. An equivalent condition for a fuzzy set to be a \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy subsemigroup is provided. Additionally, the notions of \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy generalized bi-ideals and \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy bi-ideals in ordered semigroups are also defined. Several conditions are given for \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*, \textrm{q}_{\textrm{k}})})\) -fuzzy generalized bi-ideals to be \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy bi-ideals. We prove that each fuzzy (generalized) bi-ideal is \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy (generalized) bi-ideal; however, the converse is not true, as demonstrated by an example. Furthermore, we provide an equivalent condition for the \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^*,\textrm{q}_{\textrm{k}})})\) -fuzzy (generalized) bi-ideal. Moreover, we characterize \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^\star ,\textrm{q}_{\textrm{k}})})\) -fuzzy (generalized) bi-ideals using level subsets, \((\in \vee (\textrm{k}^\star ,\textrm{q}_{\textrm{k}}))\) -level subsets, and characteristic functions. Finally, by applying the ideal of the \((\textrm{k}^\star , \textrm{k})\) -upper part of fuzzy sets, more comprehensive characterizations of \((\overline{\in },\overline{\in }\vee \overline{(\textrm{k}^\star ,\textrm{q}_{\textrm{k}})})\) -fuzzy (generalized) bi-ideals are studied.