<p>The preservation of traditional textile weaving techniques is essential for safeguarding cultural heritage and supporting artisan communities. Among these, Korvai weaving stands out as an intricate and time-honoured craft with deep cultural significance in certain regions. However, the sustainability of this art form has been challenged by the need to adapt to modern demands while maintaining its authenticity. This study explores how the integration of electronic jacquard technology into traditional Korvai weaving can enhance productivity, preserve cultural traditions, and ensure the long-term viability of this craft. Historically, Korvai weaving has relied on punched card technology to create complex woven designs. The transition to electronic jacquard eliminates the need for punched cards, offering artisans greater flexibility in modifying designs while reducing recurring costs associated with fabric design. This technological advancement not only streamlines the weaving process but also empowers weavers to innovate without compromising the traditional essence of their craft. Originating in South India, Korvai weaving employs a specialized loom designed to produce intricate patterns with multiple colors and textures. The structural mapping of designs and harnessing techniques play a crucial role in maintaining the authenticity of Kanchipuram’s traditional weaving practices. To assess the impact of this technological shift, the implementation of electronic jacquard was tested within the Kanchipuram weaving cluster. Through a comprehensive analysis of the historical context, technical aspects, and socio-cultural implications, this study highlights the potential of electronic jacquard technology as a tool for preserving the artistry and intricacy of Korvai weaving. Additionally, it examines the broader impact on the sustainability of artisanal communities, market opportunities, and the future prospects of this revered weaving tradition.</p>