Scholarlink

<p>This study explores the strategic orientations of corporate social responsibility (CSR) and their impact on market and financial performance among firms in China. Using data collected from 602 firms, the study employs content and regression analyses to assess the influence of CSR dimensions—stakeholder focus, area of emphasis, and strategic intent. The findings highlight the critical, yet often overlooked, economic aspects of CSR, advocating for a multidimensional view that integrates stakeholder perspectives with the triple bottom line of sustainability. By demonstrating how strategically oriented CSR practices enhance market performance, brand equity, and customer loyalty, particularly in the dynamic Chinese market, this research provides valuable insights for global brands seeking to develop ethical and responsible supply chains in Asia. The study’s innovative methodology and empirical findings significantly contribute to the understanding of CSR’s role in business ethics and offer a robust framework for leveraging CSR to achieve competitive advantages and ethical brand value.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The power of focus, emphasis, and intent: the impact of CSR strategic orientation on market performance the impact of CSR strategic orientation on market performance

  • 期刊论文

  • 发表日期：

    2025年5月14日

查看全文
  • Tracy L. Gonzalez-Padron,
  • Ying Fan,
  • Mingming Zhou

摘要

This study explores the strategic orientations of corporate social responsibility (CSR) and their impact on market and financial performance among firms in China. Using data collected from 602 firms, the study employs content and regression analyses to assess the influence of CSR dimensions—stakeholder focus, area of emphasis, and strategic intent. The findings highlight the critical, yet often overlooked, economic aspects of CSR, advocating for a multidimensional view that integrates stakeholder perspectives with the triple bottom line of sustainability. By demonstrating how strategically oriented CSR practices enhance market performance, brand equity, and customer loyalty, particularly in the dynamic Chinese market, this research provides valuable insights for global brands seeking to develop ethical and responsible supply chains in Asia. The study’s innovative methodology and empirical findings significantly contribute to the understanding of CSR’s role in business ethics and offer a robust framework for leveraging CSR to achieve competitive advantages and ethical brand value.